I noticed that for some wordpress blogs, wordpress runs ads on them to generate revenue. When not do this for all blogs through a service called AdPress? I just came up with this name because it deals with advertising and is related to WordPress.
How AdPress works:
AdPress is only available to for site domains that have been purchased from WordPress. In other words, only WordPress hosted domains qualify for this advertising service.
Why?
The problem with Blogger.com (Google blogging service) is that there tends to be a lot of inactive blogs mainly due to users not staying active. When they don't pay money for the domain, they don't care nearly as much compared to if they actually spent money on the blog. By having a free blog and implementing with AdChoices (aka AdSense), we end up with poor content and inactive content taking up space. By making AdPress only available for paid domains, we are dealing with people that actually pay.
Revenue Sharing:
AdPress will make money selling advertising to advertisers. Then the ads placed (text or banner) will be placed on various blogs targeting the keywords used in posts. For example: If an advertiser is selling hosting service, then their ad will be placed with blogs that specialize in categories such as technology or internet. Now, this can be further specialized with keywords (tags) bloggers use with their post.
Revenue sharing would be 50/50 between AdPress and bloggers. Monthly payments will be made through Paypal.
Why Paypal:
WordPress currently sell domain hosting using Paypal. I purchased my domain from WordPress and paid with Paypal so it would make the most sense to use one payment processor for the whole blogging service (WordPress and AdPress).
Benefits:
1. more money is entering WordPress which hopefully will result in cheaper services for bloggers such as themes, hosting services...
2. better service - with more money to spend, WordPress can enhance and improve their service.
3. sustainability
This is about it for now.
Thanks for listening.