I'm currently working on a blog with the goal in mind to open up the subject of sustainability to people who normally wouldn't care about it. Does anyone have some good ideas on how to make this happen. First off, I'm trying to keep the writing style away from the pillowey fluff that usually comes along with "green" conversations. I've picked a non-hippie title so people aren't automatically turned off by thinking "oh he's just a leftist hop head." Does anyone out there have ideas in how to make this subject appeal to the broader audience? If your someone who normally wouldn't care about sustainability for whatever reason, what might make you give reading about it a try?
The blog I need help with is brokeandgreen.wordpress.com.