adwords earning discrepancies

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  • #1160900

    Why are there discrepancies from month to month in dollar amount on adwords when the impressions are almost identical?

    The blog I need help with is familysurvivalprotocol.com.

    #1160997

    I have the almost the same amount of impressions fro January as I did for December. Yet the earnings for January are half what I received in December. Can someone help me understand why?

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