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Are the earnings on my blog correct?

  1. I've had wordads running on my website for a few months now, and was wondering if the earnings are correct or not.

    The wordads page on my dashboard says that for 4379 Ad impressions, I got $2.04.

    Are these earnings correct, because I used to have AdWords on my old site, and they pulled much more money from much less traffic?

    The blog I need help with is

  2. I have $2.10 for over 9000 ad impressions. ummmmmmm.....

  3. Well that's inconsistent

  4. Yeah what the heck is going on?

  5. LOL! I have $1.32 for 3.248.470 ad impressions! I'm the winner!

  6. Ouch. This is ridiculous.

  7. Yeah ridiculous!!!!!!

  8. LOL certainly something is wrong...

  9. I got 0.02$ for 1000 impressions... I supposed this will be fixed eventually.

  10. vaguereference

    23 cents for 16,500 impressions.

    "Earn money from your site by showing high quality advertisements. Make your passion a career."

    I don't know if they intended to deceive here, but it's not realistic.

  11. What would you be willing to do for $5 up to $500? If you've got the skills and time by using Freelance gig jobs

  12. Mine are very low as well (3.91 from 9024 ad impressions), but I thought that was because I live in India. I thought N America had most returns per ad impressions. That's not correct?

  13. The most common question we get about WordAds is why isn't pricing consistent and regular. If I give WordAds 1000 impressions why can't I always get $1 for that?

    The answer is that most of the pricing is out of our control. WordAds is the conduit between your site and the global online advertising marketplace. This marketplace is so big WordAds really has very little impact to influence those prices. With our volume we can negotiate deals that smaller sites couldn't on their own.

    One of the biggest impacts that WordAds can make in pricing is by layering in as many quality ad partners as possible. So we do a lot of testing to see which partners have a pricing advantage and to make sure their ads are good quality.

    If you wonder why online advertising can be so cheap we agree, we would be much happier if it was more expensive. But there is an enormous amount of inventory that advertisers can buy from. Facebook serves billions of ads each day. All that volume keeps prices low.

    Another common question, seen here, is why one site earned more than another. The biggest factor is geographies of the visitors. Some countries visitors are valued by advertiser at vastly greater rates than others.

    Regarding the idea of making a living from online ads, we agree its not easy. We have some sites that are doing it but you need over a million ad views per month and most of them in North America. For others, who are not at the level, we hope that at some point if they earn $100 payout that this is a welcome windfall.

  14. We need a way to run our own ads if you can't get meaningful leverage over pricing with WordAds.

    I've got an idea: give us the ability to run ads from Amazon and Google's affiliate program the same way you can on Blogger. Those programs have enough quality control to where it shouldn't add any administrative overhead for

  15. Hi Jon, one last question from me (hopefully it's the last one), since I have terminated my WordAds, and I have some monies in my account, but less than 100, where does it go?

    Thanks and have a great weekend everyone.


  16. squareheadteachers

    Yeah, this is frustrating. 2,726 ad impressions earns me $1.02!? That's absurd.

    I'd love to hear what other bloggers have done to get more return on their blogging efforts...

  17. How about -246,552 for $25.58? My October was 4.16 for 38563.Seriously WordAds are not being fair to us. It's like giving them spaces for free.

  18. Reading some comments, I get the impression that some don't understand what is WordAds so I am hoping to better explain it. WordAds is not an advertiser. So we cannot under-pay you or short-change you for your ad space. It's in our best interest and our mission for sites on to earn as much as possible, but I think you can understand that we cannot lose money and pay sites more than they earned from advertisers.

    WordAds is a group of engineers, UI designers and finance people who serve as a conduit between you and advertisers. We have some influence on ad rates. Because is a top 10 global Internet site we can negotiate better terms with advertisers than a small site. But no company is big enough to demand much higher prices for Internet ad inventory. Most of the work we do is technical which allows us to test and run ads from a great variety of partners.

    Most often sites that complain about poor pricing get most of their visits from countries like India, Malaysia, Indonesia or other countries where advertising is inexpensive. We simply can't force advertisers to pay much more for something that they don't value. Even in North America there is a limit to how much we can demand from ads. Sites like Facebook serve billions of ads per day and advertisers can buy that fairly inexpensively. There is no shortage of places where advertisers can spend their money and that keeps rates low.

    Given that explanation I hope you can understand that its not possible for WordAds to be 'unfair' to bloggers. It is possible that we could be better at our jobs. There might be an ad partner that we haven't tested yet that might enhance your earnings. That's what we focus on.

    Vaguereference you suggest that we run affiliate ads from Amazon. We do run affiliate ads from Amazon and have for about 5 years. There is a common perception that these pay meaningful amounts. In our experience it doesn't pay well at all. We still run them but if that is all you run on your site you would earn nearly nothing. Affiliate programs only pay when someone buys a product vs. our brand ads which pay for views.

    The hard truth about online advertising is that you need millions of ad views per month, and they need to be mostly from North America or the biggest European economies, before you are earning meaningful payouts. If you are much less than that then you must have realistic expectations or you will always be disappointed.

    If you have any further questions about what is WordAds or your specific earnings please don't hesitate to get in touch with me at [email redacted]. Jon

  19. vaguereference

    I understand that CPM has been driven into the ground by most larger sites aiming for traffic numbers over quality of traffic. That doesn't make it fair to someone who's doing something worthwhile that doesn't get much traffic.

    Do you think it's reasonable that you need millions of hits to get a meaningful payout? It's nonsense. Just because it's the way the industry works doesn't mean it's healthy or sustainable.

    And the vast majority of those 16,000+ hits were from the US. 23 cents.

  20. @jonburke
    I think what you posted is crystal clear and I thank you for posting it.

  21. P.S. Hopefully those who have further question will note your advice above.

    If you have any further questions about what is WordAds or your specific earnings please don't hesitate to get in touch with me at [email redacted]. Jon

  22. Actually we have heard the same thing about 100 times, one dollar for about every 1000 views. blah blah ad views in other countries blah blah. Quit repeating yourselves and quit ripping us off.

    How dare you speak down to us about not understanding what wordads is, 95% of this board is people starting a wordpress blog to make money because of the BS you have fed us, and only now are we truly seeing how we were "played".

    I am only saying all this because I make a fair amount of money elsewhere online and I don't care about being blocked or whatever you do to keep people from seeing the truth.

    We need double or triple ads on ALL BLOGS to actually see decent income. (also timethief, quit being so condescending, people already know the links you post so just stop while you are ahead, you barely help from what I have seen.)

    Hopefully some rich SOB who works for WordPress can respond LIKE WE ARE HUMANS soon.

  23. vaguereference

    I highly recommend emailing support as suggested.

  24. hovercraftdoggy

    $2.86 for 25000 ad impressions... and we are happy for every single cent!
    @Jon, WordAds Staff & timethief - thank you :)

  25. My new URL is Thank you :)

  26. sarynthra - I do apologize for any trouble you're having. As you know, WordAds is a new program, and as with any new program, growing pains and expectations setting can be expected.

    As we grow, we really do value the feedback that we hear from all of our WordAds users. It helps us to improve the service in a way that benefits all of you.

    sarynthra, it sounds like the WordAds program is no longer a good fit for you. You are welcome to turn off WordAds at any time via Settings -> WordAds in your blog's Dashboard.

    If you still desire advertising but no longer wish to be part of the WordAds program, you might be interested in a self-hosted ( installation. There are no restrictions on advertising if you setup a self-hosted blog instead of a blog, but there are added responsibilities.

    Please see this link to learn about the differences:

    We have hosting recommendations at the following link if you are interested:

    Also, thank you timethief for volunteering your time to help here. It is greatly appreciated!

  27. You say Wordads is a new program.If you guys cant be fair then let us use Google Adsense or other ad programs instead of forcing us to have your ads pretty much for nothing.Im really disappointed with WordPress and I hope soon they will change their policy and let people decide what kind of ads they want to show on their sites.I thought WordPress was a webhosting service we could trust.Whats the benefit of having Wordads for you guys? Why does it matter what kind of ads we want to have? I dont care if you have ad program on free ones but give break to people who pay for the service.

  28. bookquoteshub. That's exactly what WordAds does. WordAds manages a mix of Google Adsense and other ad programs. It is challenging for a single site to manage multiple ad networks because you have to set-up an ad server, negotiate deals with ad partners, test them, trouble-shoot when there are issues, manage collections, etc. WordAds does that work on behalf of sites.

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