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Do communication/marketing people have souls?

  1. mostdisturbing

    When a person is hired to do communications, they must have to support ideas they don't believe themselves, at times. A lot of these people work for large organizations where their decisions will impact others with great severity. How does a communicator abandon their own beliefs in order to use their skills to help an issue they believe is wrong. Did they lose their soul along the way, or did they ever have one? In the great balance of life, negatively impacting so many would put one in such a hole, how could they ever hope to come out with a positive life balance?

    Does a communicator look at this argument and see, just a hippie with stupid beliefs or does this fact naw away at their inner peace? Are they able to justify the ends based on the needs of their own family? Keep food on the table for their own kin? Look out for number one? Does a communicator see a game that needs to won, and is it enough to calm the demons at night while they are trying to sleep?

  2. This sounds like interesting blog fodder to me. Have you considered that its contents could be in a blog post where people can find it and comment on it.

  3. BTW I did not put up the modlook tag on this thread.

  4. i don't think all folks hired to do communications have "sold their souls" - what if they are communicating messages they agree with? Perhaps they are simply open to the fact that they may not be correct. Anyone that works anywhere for anybody else will no doubt come into contact with "policy" they do not personally believe in. Regarding the selling of souls, wasn't it Jesus that said "render to Ceasar?" If I recall, that was in response to a question of whether it was right for Jewish people to pay taxes to a Roman Governor.

  5. There are those who would ask: what proof do have that people have souls?

  6. I missed a word up there -> insert "you"

    There are those who would ask: what proof do you have that people have souls?

  7. There are those who would say there are no accidents...

  8. True, but you could still approach the "soul" aspect from a differnet angle. It doesn't necessarily have to be a religious reference. The "soul" of a man might be the spirit of his character. His mark. His essence. I think the question is perfectly sound, as it is debatable if, and perhaps more correctly "how much" does one sell their soul in order to succeed in their careers? A bit broader brush than the original question about folks in the communications industry perhaps, but what the hey.....we're on here all day anyway so let's discuss! : )

  9. "Selling out" to make money implies that the person, who did the "selling out" actually had an ethical and moral base in the first place.

  10. good point! Now that you mention it, that does seem to describe a large portion of the folks I know.

  11. ....or, did they sell-out their unethical/immoral base and become straight lacers? the kid in South Park who is so non-conformist that he refuses to conform with the other non-conformists in the act of non-conforming.

  12. Okay let's take this another step further.

    (1) "Selling out" to make money implies that the person, who did the "selling out" actually had an ethical and moral base in the first place.

    (2) And according to the OP it also implies that their ethical and moral base was located in their "soul".

  13. kstafford: maybe my post about this might interest you...

  14. Are we debating the mere workers needing to make money to survive or the companies behind them?

  15. Good post sulz! An interesting paradox indeed.

  16. kstafford: thanks. =) i guess money rules in most cases...

  17. If we choose to we can rationalize almost anything and posture that it's all because of money. Yet money has no power aside from what people give to it. People can claim "I needed to put food on the table and there was no other way" but we know that is rarely true. The choices we make are in accord with our belief systems. If we fell powerless and believe money is power then we seek money to become powerful.

  18. The choices we make are in accord with our belief systems.

    that's very true, i tried to make that point in this post.

  19. An inspired and well written post :D

  20. thanks! :)

  21. > Did they lose their soul along the way, or did they ever have one?

    of course, they did not have one. ever.

    otherwise, they'd just be totally professionally ineligible for the fobbin off all that stuff they produce to the happy sheeps.

    In bourgeois societies the economic fictio juris prevails, that every one, as a buyer, possesses an encyclopedic knowledge of commodities.
    Use values become a reality only by use or consumption: they also constitute the substance of all wealth, whatever may be the social form of that wealth.

    "If I am what I have and if I lose what I have who then am I?"
    "Both dreams and myths are important communications from ourselves to ourselves. If we do not understand the language in which they are written, we miss a great deal of what we know and tell ourselves in those hours when we are not busy manipulating the outside world."
    -- Erich Fromm

  22. makemessagematter

    As a journalist and a scienctist (I swear I have the credentials) I feel compelled to answer your question two ways.

    1) Yes, from the standpoint of biochemistry, even advertising hacks and communications wags have souls.
    2) I think that most people make a compromise between what they write, where they work, what they belive and how they align those realities with their personal worlds. Me? I have spent my life writing for non-profit and public health (lucky). It still sometimes involves working with big coporate entities but, while I cannot unilaterally control anyone's message, I can certainly exert influence...and it makes a difference that I cannot dismiss as insubstantial.

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