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Why does the Google alert content not match blog content?

  1. We have a WP blog on our site and I've been blogging in hopes of helping our SEO. I'm signed up for Google Alerts for words concerning our industry (cupcake tower, cupcake stand, etc) and I see our blogs appearing there (see below). The problem is that the body of the text isn't related to the blog, it's coming from a footer I have on the template. That's not even the title of the blog. It's one of the keywords associated with the blog. Can you tell me why this would be happening and if I'm correct in assuming that our blogs aren't doing our SEO any good since they're not being read right? Our blog is

    Thank you,

    From Google Alerts -
    diy cupcake stand
    Penguin Cupcake Towers donates a portion of all proceeds to worldwide penguin conservation efforts. When you purchase with us you can feel good knowing you ...
    Blog url:

  2. Your site is actually set up with a self-hosted installation of This is separate and independent from For help with your site you'll want to use the forums.

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