How does switching domains affect SEO?

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  • #1559019

    wsrb
    Member

    We’re considering switching to a custom domain so that our address will be blog.ourcompany.com instead of ourcompany.wordpress.com.

    I was told that since it will be on the same domain as our website (www.ourcompany.com) that Google would assess it the same way it would as if it were actually part of our website. In other words, traffic to the blog will be seen as traffic to the website, new content will be seen as new content to our website.

    Is this true?

    The blog I need help with is wsrb.wordpress.com.

    #1559206

    jackiedana
    Member

    If you register a custom domain and map it to your WordPress.com site, your ourcompany.wordpress.com address will automatically redirect to the new ourcompany.com domain. Your site will also continue to be indexed by Google and the other search engines.

    However, because there’s a new address involved, it will take Google a little time to catch up and you may see a hit on your SEO temporarily. This is normal and in my experience not enough of a concern to prevent someone from getting the custom domain.

    It looks like you just set up the domain, so please let me know if you have any further questions or concerns.

    #1559209

    wsrb
    Member

    Thanks for your reply! Basically what I’m wondering is – when I post an article, is it viewed in the same way as it was when the blog was stand alone, or is it now viewed as fresh content for my website since it’s under my website’s domain name?

    Thanks.

    #1559210

    jackiedana
    Member

    I’m not sure I understand your question. All new content on your blog will be viewed favorably by search engines and will boost your SEO. Nothing should change from when the post was on the blog when the URL showed WordPress.com in the address.

    If that doesn’t help answer your concerns, could you rephrase what you’re trying to find out?

    #1559211

    wsrb
    Member

    Sorry for not being very clear. I’m not very knowledgeable when it comes to this stuff.

    That’s basically what I wanted to know, that nothing changes in terms of SEO except that the address is different.

    The situation is, that I had wanted to move our blog onto our website to improve the SEO of our website by providing fresh content. I was told that just changing the address so that it is “www.blog.ourcompany.com” would achieve this.

    So what I’m gathering is that it won’t because nothing actually changes except that the address looks better.

    Does that make sense?

    Thanks for your patience.

    #1559212

    timethief
    Member

    It will take several weeks )depending on the amount of content) for Google and the other search engines to re-index the same content under the new URLs. During that time the blog will not have a page rank. Once the search engine re-indexing is done the page rank the blog had prior to the URL change will be restored.

    #1559214

    jackiedana
    Member

    Changing your URL in itself won’t have a significant impact on your SEO in the long run, although like I said and timethief has reiterated, it will have a negative impact in the short term.

    The best way to improve your SEO is to create new content on a consistent and regular basis, and get your URL out there by commenting on related blogs, doing guest posts, sponsoring events and other blogs, and so forth. When legitimate sites link to you, that helps boost traffic and your search engine rankings, because your site becomes more ‘trustworthy’.

    #1559226

    aprillarita
    Member

    Thanks for the help!

    #1559230

    jackiedana
    Member

    You’re welcome!

    #1559240

    roki15
    Member

    Yes switching domain will affect the SEO. It depends on the content, title and Meta description.

    #1559243

    auxclass
    Member

    The size of your site under a single domain name will be larger and that should help your SEO in the long run

    #1559244

    wsrb
    Member

    Thanks roki15 and auxclass! I appreciate the help.

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