dukka in Sansrkit ie. Pali = excrement, offal, waste, trash, etc.
The realities are that many bloggers shovel a lot of dukka when making claims about how much they make online. In fact their traffic stats, PageRanks (usually lack thereof) and the pay out rates for the advertising they use and the affiliate plan payout rates, as well as the rates for being paid to blog are all public knowledge, provided you know where to look for it.
On another forum I used to frequent I ran into such a dukka shoveler who claimed he was making big money from advertising, affiliate schemes and from being paid to blog. He also kept lecturing those who dissented with the advice he was giving to students that we weren't being supportive and ought to be encouraging them to make money by blogging. I dissented and advised the students in question to get off-line part-time jobs in the service industry. The dukka shoveler posted a personal attack on me and and that did it.
I did the research required on his site and posted all the relevant information to the forum thread shaming him for telling lies. He never posted again. What the results of the searches I did demonstrated is that he would have made better money working part time on the business end of an actual shovel in the city property maintenance department.
This is a link to Lorelle's post dated 2008 on how much bloggers who get paid to blog were making then. Blogging Jobs: How Much Are Bloggers Paid to Blog?