The Google sandbox debate arises when Google does not assign PageRank to a new website until after six (6) months. This is presumably to serve the purpose of giving new websites time to develop or disappear altogether. At about the 6 month mark those who have created and published frequently discover their blogs have a page rank of 2 or 3.
These are the positive factors that Google’s algorithm takes into consideration when determining PageRank:
- Keyword use in title tag
- Global link popularity of the site
- Anchor text of incoming links
- Link popularity within the site
- *Age of the site*
These are the negative factors that Google’s algorithm takes into consideration when determining PageRank:
- Server is often inaccessible to Googlebot
- Content which is very similar or duplicate to existing content on the web
- External links to low quality sites
- excessive reciprocal linking to low quality and/or unrelated sites
- Participation in link schemes or actively selling links
- Duplicate meta tags on more pages
Develop a blog strategy that effectively addresses the positive and negative factors for determination of PageRank . Make it part of your blog strategy to focus your attention on the following:
- writing high quality unique content;
- creating clean code and ensuring your site validates;
- use keywords and tagging properly so the content can be found and indexed;
- linking to exceptional content on authoritative sites with PageRank;
- being careful not to link too link to frequently to sites with lower PageRank and/or to avoid reciprocal link exchanges with unrealted sites.
*You shouldn’t link to any content unless it’s exceptional and related - this goes double when you’re in the 6 month Google sandbox. You earn Google’s trust by linking to authoritative sites with PageRank, and not to too many new sites.