My site has always been aimed at a specialist market. Performers who are interested in taking a show to the world's largest arts festival the Edinburgh Fringe.
To reach a larger audience and make it available to those that like to read in the bath, it's in now in paperback and two electronic formats. It's completely reworked from the articles on my site and expanded on.
It's picking up some nice reviews, for example, "wonderfully informative and extremely funny" Festival Previews.
Obviously I have to mention it to as many people as possible now.
If you've got any questions about doing something similar, I'll happily share my experiences.
The blog I need help with is theianfox.wordpress.com.