January 7, 2011 Natural Links: Google Warns Webmasters
Google is warning and penalizing websites for excessive link exchanging, link selling, cloaking and other link schemes. Examples of link schemes can include:
* Links intended to manipulate PageRank
* Links to web spammers or bad neighborhoods on the web
* Excessive reciprocal links or excessive link exchanging (“Link to me and I’ll link to you.”)
* Buying or selling links that pass PageRank
The most important factor contributing to your Google ranking, is reader-friendliness, and naturally acquired organic links are the best kind of links because they indicate that real people are showing an interest in your content.
If your web pages and the site get a lot of reciprocal (two-way links), especially if they are not related then the search engines will assume that these are solicited links, and search engines do not give much importance to such two-way or reciprocal links and may even penalize your site. Read the full post > http://onecoolsitebloggingtips.com/2011/01/07/natural-links-google-warns-webmasters/