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Viewers are not followers?

  1. OK, I did a boo-boo. I have several people as "users" and their status is "viewers." I "invited" them, as I want my new blog to be subscritpion only. These folks have signed on. But then I noticed that none of them are receiving any notifications via email when I post a new blog. So, after looking into it... I noticed these "viewers" are not "followers." How do I make that switch? Is there a way to make my viewers receive automatic email notifications when I post a blog? If not, what's the behind the scenes trick to make viewers become followers, or is this something the follower has to do? Thanks!
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