It’s just a cute way of saying “way to go, you’ve written another post”. After 20 your next “goal” will be 25. You can write as many posts as you want, with as many words as you like. The Internet is just about infinite.
If you want to get rid of the goal-a-meter, go here:
Dashboard > Users > Personal Settings > Instant Post Feedback > unclick “Show the feedback and progress sidebar after posting”.
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