Third-person account, as told to Jonathan Franzen: Rhodes dwells professionally where technology and investments intersect. He went to business school, implying he suffers from conservatism and money-lust, but he did so at Berkeley, implying he’s also kicked a lot of hacky-sack in his day. A journalist, poet, and CFA charterholder, Rhodes yearns to transform the consumption of good writing and astute social commentary into an enjoyable and engaging experience for all. By “all”, he means those of a certain socioeconomic class that is highly attractive to advertisers. He is honest, and therefore from the Midwest. In his spare time, he enjoys writing self-congratulatory third-person accounts of himself.
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