Since early 2000, Peter Wolf has dedicated himself to helping small and medium-sized organizations become more profitable through effective, efficient usage of CRM. Azamba Consulting Group, his current venture, has successfully implemented SageCRM at hundreds of organizations since inception. Mr. Wolf contributes much of this success to the fact that Azamba practices what they preach. Each and every day, the Azamba team faces the same struggles, challenges and opportunities using CRM as every other small and medium sized business. Using basic principles of successful CRM implementations, Azamba has undergone a remarkable transformation to become a truly differentiated consulting firm. Peter's upcoming book "CRM Success" is targeted towards management and owners at the typical small and medium-sized organization and is designed to share these proven, basic principles to guide them to successful CRM implementations.
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