Tom Irwin- Marketing wizard providing complete Marketing Plan for Small Business. Our strategy focuses on brand, process and go-to-market systems. We employ branding principles of Reis & Trout to emphasize a differentiating attribute and integrate it throughout every touch point. Our guiding principal is profit optimization and financial metrics are used to ensure positive ROI. Over twenty years in corporate marketing, sales & finance. MBA marketing, e-Business Certification from UC Irvine and undergraduate majors in marketing and finance. Actively involved with several leading edge organizations related to small business marketing, Internet marketing, e-mail marketing, SEO, and social networking. Enjoy wine tasting, body surfing, jogging and economics. Reside in Orange county, CA and am proud father of two college kids.
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